About Heather

Let’s be real. You don’t want or need another freebie. You just want my two cents in your inbox. I’ve got you right here:

Hi and welcome.

Let’s start this conversation honestly, shall we? While you might be curious to know whether or not I have kids (I don’t), whether or not I have a dog (not yet), and how I like to spend my free time (traveling to national parks, making a Sunday dinner, and listening to true crime podcasts), none of that is really going to help you decide whether or not I am the right person to help you with your mindset.

What may help you decide is my experience.

You won’t be my first mindset client. Or my 10th. Or my 100th. Beyond my education (a Masters in Social Work), I ran a brick and mortar counseling business for 10 years. Now I use my insight and experience to help business owners confidently make decisions, lead their teams, communicate, and improve their bottom lines.

As a mindset expert, I am so over the mindset crap that gets tossed around by entrepreneurs in the spirit of “motivation.”

Novices like to confuse mindset and motivation as one in the same. They imply that having a healthy mindset is simply about being positive. They also like to rile you up with empowering imagery and remind you that you are a do-er, an action taker, fierce, and strong. They think they’ll earn brownie points with you if they drop an F bomb or two and call you a badass.

Here’s what I know to be true:

  • You can be the happiest and most positive person you know and still, you can get stuck and tied up in old, tired stories you have about yourself.
  • You can take all kinds of action and still find yourself spinning, feeling unsure when leading others and be intimidated by those really big, scary goals you have for yourself.
  • You can have everything you always thought you wanted and be in the business you designed and unexpectedly find yourself unhappy, weighed down, and feeling trapped.
  • Our thoughts influence and determine our behavior. To act differently, you need to do more than think differently. You need to understand yourself better. It’s this new understanding that will change your thoughts and empower you to change your behavior.


Heather Gray, MSW

My zone of genius is helping you find your blind spots — the hidden and buried stories that are getting in the way of your success. I translate your confusing thoughts, feelings, and patterns of behavior into BOSS speak so you can see how they are affecting your bottom line. Empowered with that insight, you will be able to choose the necessary actions that will change the trajectory of your life and business

You haven’t come this far to only come this far.